vensa
Social Media Strategy & BRAND MARKETINGAs a Social Media Director, I developed and executed a strategic social media plan, creating engaging content, and overseeing its distribution across platforms. I also collaborated with cross-functional teams, particularly in marketing, to maintain a cohesive brand image as well as oversaw the coordination of community events.
Oversaw the creation and scheduling of diverse content such as engaging photo and video posts. Some ideas include a Venezuelan dictionary to connect with our audience, visually appealing event flyers to boost attendance, and member spotlights to highlight the individuals behind our organization.
1. Social Media Management
The combination of these elements not only increased our online community but also contributed to a 5% rise in event attendance during the initial two months, showcasing the effectiveness of a comprehensive social media strategy.
2. Event Coordination
I successfully planned and executed bull markets, established partnerships with other organizations, organized riverfront events, and conducted fundraisers. These initiatives aimed to foster community engagement, showcase Venezuelan culture, and raise awareness for our cause. The events significantly strengthened our organization's presence and promoted meaningful connections within the university community.
3. Rebranding
Collaborated with the marketing team to spearhead the rebranding of VENSA, contributing to the creation of a new logo and comprehensive brand guide. This initiative aimed to refresh and modernize the brand identity, ensuring consistency and a cohesive visual representation across all communication channels.
