SAGO | student-led agency
Public RELATIONS AND ADVERTISINGI developed and executed the advertising campaign for "Sombra de Cacao," a Latin American chocolate brand, ensuring strong relationships and effective client communication. In this role, I presented an impactful media plan, website mock-ups, and integrated product launch initiatives
These slides were presented to the client, intricately tailored to meet their specific needs and goals. This comprehensive strategy encompassed a curated color palette, Instagram mock-ups, packaging design, and an impactful product launch campaign.
1. Media Plan
The plan's success was to be measured through metrics such as visual consistency, social media engagement, packaging impact, and campaign reach, ensuring alignment with the client's vision and objectives.
3. Website Design
I collaborated with the graphics team to ensure a seamless and visually appealing website design. From concept to execution, I played a key role in approving the design elements to create an engaging and user-friendly online experience.